In Memory of William Reiff


10:00 am
Tuesday June 18, 2019
St. Bridget Catholic Church
211 East Division St.
River Falls WI, 54022

Memorial Mass of Christian Burial

12:00 pm
Tuesday June 18, 2019
St. Bridget Catholic Church
211 East Division St.
River Falls WI, 54022

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William Rodney “Bill” Reiff, age 42 of Beldenville WI, died unexpectedly on Saturday, June 8, 2019 at his residence. Bill was born October 19, 1976 in Pierre, SD to parents Rodney and Patricia (Moore) Reiff. Bill attended school in Farmington, MN, and graduated from Farmington High School with the Class of 1995. Bill was united in marriage to Erica Reierson on September 1, 2001 at St. Bridget’s Catholic Church in River Falls. Their union in marriage would be blessed with two daughters, Aanika and Astrid.

Bill was a loyal employee of Cub Foods for 27 years. Having worked in every department in several of their stores, Bill currently worked as an assistant store manager at the Bloomington store. Outside of work, Bill enjoyed motorcycles, his farm, and traveling, especially to Sweden. He was an active member of the St. Joseph Parish School. With an unwavering loyalty to family and friends, he was a helpful friend and caretaker to many. Above all though, Bill loved his wife and daughters, and cherished time spent with them. He will be missed dearly by all who knew and loved him.

Bill is survived by his wife Erica; his daughters, Aanika and Astrid; his parents, Rod (Pat) Reiff; parents-in-law, Judy Reierson, and Lee Reierson; his siblings, Bert Reiff, Krista Reiff, and Albert (Kris) Reiff; siblings-in-law, Emily Hannemann, Curt (Jamie) Reierson, Justin Reierson, and Tiffanie Reierson; maternal grandfather, Albert Moore; nieces and nephews, Hadley, Quinn, Hazel, and Logan; dog Koda; cat Rosie; and many other relatives and friends. Bill was preceded in death by his paternal grandparents, William H. “Bud” and Erna Reiff; maternal grandmother, Joyce Moore; and “Granny” Arnine Gavin.

A Memorial Mass of Christian Burial will be held at 12:00 noon on Tuesday, June 18th at St. Bridget’s Catholic Church, 211 E. Division Street in River Falls, WI, with Rev. Fr. Jerry Harris officiating. Visitation will be held at the church, beginning at 10:00am. Burial will take place at St. Bridget’s Catholic Church in River Falls. In lieu of flowers, memorials are preferred to the discretion of the family. Services are in the care of the O’Connell-Benedict Family Funeral Home of River Falls, WI. 715-425-5644

William's Tribute Wall

Tributes (20):

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  • Erica and girls,
    So sad to learn of Bills passing. My heart goes out to you and many prayers are being said. You are such a loving family and Bill will be missed. Have faith and stay strong. Deepest Sympathy and peace be with you.
    Ann Gavin

  • Papa Bill will be missed. A great father, great husband, great friend. A tireless worker and so giving of his time, talent and treasure.

  • I had the pleasure to share many years with Bill at many different Cub stores. I retired from the meat department last year after 37 years. Bill was a great friend and fun to hang with. Sad

  • How does one start? I have loved Bill his whole life. A giving heart. Loved to work with hands. Rarely found without a smile. A bit of imp. A loving man, who loved his whole family. A strong man. A proud and loving father. A husband who adored his wife. My nephew I shall always miss you. Billy, I can see you running and playing and asking Jesus about his projects. I love you!

  • I worked with Bill in Burnsville at cub he was a great guy, very friendly and would help you when you needed. He will be missed .may God give you the strength to go on knowing bill is in a better place then were in. So sorry for your loss.

  • Bill was the kindest man you could meet, he always looked for the good in others, coached even when it hurt, he was a great leader, he lead by example and he was just plain selfless. I think we all envied how much energy Bill had. He was a great teacher and this brought him a lot of pride when he could train someone and help them grow. He would do anything to help anyone out and not except something in return. I worked with Bill on and off over the last 27 years whether we talked daily at times or every couple months he was always positive and excited about something, either at work, cars, the girls or the farm. I also worked with Erica several times and the respect and love they have for each other was amazing. When I had the pleasure of having him as my ASD at Lyndale I always had confidence in his leadership and knew he had my back to make things happen. I have a lot of great memories of Bill, many from our younger years at AV as Assistant Clean Team Mgrs and moving up through the ranks. One of the greatest treasure in his life was his family and his “girls” Erica, Aanika and Astrid above all else he love you and would sacrifice for you all. He had goals and wishes for your future and while it will be hard for quite sometime know he is with you and will be watching over you and we are all here for you. I’m very sorry for your loss and will truly miss my great friend Bill. Rest in peace good and faithful man.
    Love you guys-Allison

  • I worked with Bill in a couple different Cub stores. He was a good man and a good leader. He was upbeat and worked hard. I know how much he loved you and the girls. He often talked about you all and things going on in your lives. My prayer is that you can find strength and peace at this very difficult time.


  • I worked with Bill at Cub Lyndale all the time he was there, and we shared the same office. Not only did Bill give me his knowledge and leadership on the business of grocery, but he gave me life lessons and wisdom even though I was much older than him. My favorite quote of Bill out of hundreds…”As leaders, we cannot complain about the complainers. We have to remain upbeat and keep doing the right thing.”

    The world is a better place because Bill was in it. RIP my friend.

  • Erica and family,
    Our hearts ache for you at the tragic loss of Bill. We did not personally know him except that he was a part of your life. Please accept our sympathies. It sounds like he was a wonderful person and I know he will be greatly missed. We will continue our prayer for him and you. Kevin and Steph

  • I’m still in shock about the passing of bill. I’ve had the pleasure of knowing bill for over 20 years and working with him for the 3rd time recently at cub lyndale. I considered bill a mentor to me at cub and I appreciate what he has not only done for me along the way at cub but the advice he had given to me as well. Bill was such a hard worker , funny , but also one of the most positive and kindess people u could ever meet. He was the type to give u his shirt right off his back if u needed it. It’s sad cause just a week before passing we were talking about the future and how excited he was for it and things he was planning. My sincere condolences to Bill’s wife, kids and to all his family,
    U will be in my thoughts and prayers. RIP BILL.

  • You didn’t need to know Bill well, to know how important Erica, Aanika, and Astrid were to him. The absolute love, was so very apparent. I am certain he will continue to watch out for them from Heaven. I am a believer that God, and time, can heal all. Life will always feel different, but in time, happiness somehow finds it way back in. My condolences to the Reiff and Reierson families I am so very sorry for your loss.

  • We met Bill when my dad (Fred Rahier) and family moved in a crossed the street From his parents in Lakeville. Bill became very good friends with both my brothers and we got to know Bill on our return visits to my family.
    Bill was always smiling and fun to be around, and made you feel welcome.
    My heart aches for his parents, siblings, his wife and the 2 beautiful young lady’s who are left behind to wonder why him..
    I hope you can take comfort in knowing that Bill was so loved and touched many people….God bless
    Lisa & Daryl Vis

  • I am shocked and saddened to hear this news. I worked with Bill for many years at Cub Foods. When I heard Bill was transferred to Lyndale a few years back I was happy I was able to work with him again, he was one of the best, he motivated and encouraged employees! He was one of those bosses you worked hard for not because you were intimidated of him but because you respected him so much! Over the last year I received a lot of advice from him since I was building a house. It still doesn’t seem real, Bill and his family will be in my thoughts. RIP Bill Reiff

  • Erica and girls,
    I will never forget how kind Bill was when I met him at Cub. Please accept my condolences.

  • We are so sorry for your loss, I remember Bill as a very kind nice and welcoming man, who loved snowmobiles. It was many years ago since I meet him, and It feel so sad that we wont meet again. I hoped we would. I know he will be missed by many. All my thoughts and blessings to Erica and the girls. And rest in peace Bill.

  • I never had the pleasure of meeting Bill but I feel like I did through Erica and the girls’ amazing stories. I am so incredibly sorry for their loss and the entire family’s loss. You are in my thoughts and prayers.

  • On behalf of UFCW Local 663, please accept our sincere condolences. Bill was one of a kind and will be missed by many!